My Swim Cream creates a new category for skin care that protects the skin (largest organ) of those who are in chlorinated pools for hours at a time (swim teachers, elite athletes - swimmers, divers, water polo players, synchronised swimmers, etc.).
It's all natural and draws on indigenous knowledge of local plants, sourcing the vitamin c (to neutralise the chlorine) from plants such as Kakadu Plum and lilly pilly.
We've launched an unbranded MVP on a cookie-cutter website for now because our testers were passionate on getting access to the product - it's a genuine gap in the market with exciting levels of demand!
We are now preparing for the next stage - a branded launch across Australia, seeking a business partner/co-founder and planning world domination!